Monday, January 12, 2009

Can Wholesale Fashion Jewelry Steal Major Design Houses' Thunder?

Coffee table books show gorgeous creations of major jewelry design houses that become classic today. But a fragile economy and escalating gold and diamond prices have these premier designers opting for petite creations in a market where dramatic statements dominate.

The consumers' hunger for the dramatic is unrelenting, but the economy dictates a ceiling to price that these jewelry houses can't meet without reducing size. So wholesale fashion jewelry makes its entrance to the stage of high fashion by delivering breath-taking designs once reserved to these leading designers.

Are we entering a new age of fabulous wholesale fashion jewelry? It certainly appears to be happening and not by planning, but by accident. The collision of high priced gold and diamonds with reduced wallets forces the leading design houses to minimal creations in the midst of trends towards dramatic statements. Meanwhile wholesale fashion jewelry reaches for fabulous creations in sparkling crystals and faux pearls that are breathtaking.

Is it a return to wholesale fashion jewelry of the late 80s and early 90s that made bold sculptured bracelets in copper and bronze plating with dimensional leaf work and encrusted crystals? So high fashion! Remember earrings with stunning arrangements of elongated pear shaped pearls fanning out with large Austrian crystals stationed to provide extraordinary sparkle. Think back to rings with dramatic leopards combining black epoxy with dazzling pave' crystals. What about twisted faux pearls and jet crystals creating a thick choker for an absolute stunning statement in high fashion.

How we have miss these gorgeous statements in wholesale jewelry! The present situation calls for a serious rethinking of the next major trend in wholesale fashion jewelry. Currently classic rules with gemstone fashion jewelry and Murano style glass. Beautiful creations in shell and freshwater pearls continue even through the winter. Classic trends stand on a firm foundation right now, but the eye is always looking forward for the next major trend. Eco-green is making ripples below the radar and seemed to be gaining steam as the next likely candidate for a major trend.

Then came the collision of material costs and consumer dollars taking what buyers want today off the table in fine designer jewelry. Memories begin to stir of the gorgeous wholesale fashion jewelry that took breathes and captivated consumers two decades ago. Suddenly eco-green seems to pale next to the gorgeous memories springing up that premier design houses cannot deliver at a price for this economy, but fashion jewelry can.

Now something new is churning with all the fire and magnetic attraction to plot the future course of fashion jewelry. Look back to the 40s and 50s when gorgeous brooches, bracelets, and necklace sets made fabulous statements with lavish sparkle. Look back to the golden era of fashion jewelry when Eisenberg, Coro, Juliana, Dior, and Trifari brought new glamour to fashion jewelry that collectors put high value on today. This is glamour that lifts the spirit for temporary relief of daily worries-beauty that eclipses the media's steady diet of bad news. And continual hammering of depressing media is what will drive this trend of glamorous fashion jewelry.

Trends change slowly and fashion must captivate in order to cause major new direction. The classic direction in wholesale fashion jewelry today brings nature's beauty to designs with gemstone jewelry. It discovers nearly forgotten art in Murano style glass. And it seems impossible to improve on. But the dazzling beauty of fashion jewelry's golden age has a different kind of look backwards. It renews the spirit with glamorous design and makes every women feel like a princess. It awes with sparkling beauty and feeds the resilience so unique in a human being. In short, it is uplifting! And that puts the return to the golden era of fashion jewelry on the short list for the next trend. Can it happen again?

Mike Gietl has a 23 year association with [http://www.awnol.com/]Accessory Wholesale Inc a company that provides [http://awnol.com/store/Wholesale-Jewelry-Classic-Style]wholesale
jewelry and fashion accessories.

1 comment:

  1. I recently came across your blog and have been reading along. I thought I would leave my first comment. I don’t know what to say except that I have enjoyed reading. Nice blog, I will keep visiting this blog very often. women

    ReplyDelete