The comedian Sacha Baron Cohen was recently in Milan shooting his new film "Bruno: Delicious Journeys Through America for the Purpose of Making Heterosexual Male Visibly Uncomfortable" where he appears as Bruno, the flamboyantly camp Austrian fashion reporter.
Cohen and his team were able to fool security by producing fake security passes and managed to make it backstage at the show by Italian label Iceberg. Dressed in a velcro suit, one of the Cohen entourage caused total mayhem by careering around and knocking several clothes racks over. Eventually security were able to drag him away amid much screaming and yelling from the fashionistas all around.
Cohen himself even managed to make it onto the catwalk at the show by Agatha Ruiz de la Prada where, dressed in nomadic clothing he began strutting down the catwalk as if part of the show! Needless to say, the show had to be halted and Bruno was promptly removed and only just managed to escape arrest.
The film, which is due out in cinemas in May next year is much anticipated following the success of "Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan". It is being filmed in the same documentary style and will include footage from all of the fashion weeks that Bruno was able to hijack. Paris was another venue where Cohen caused various disturbances such as passing notes to the models as they strutted up and down the catwalk.
It seems that despite the world being in the midst of a global economic crisis and the disruption orchestrated by Cohen, the Milan fashion week was a huge success. The designer Matthew Williamson believes that "in times of recession, people want special pieces and jewelled treasures". So it seems therefore that the world of fashion will be sitting tight through this uncertain and turbulent economic time. Milan will undoubtedly continue to thrive as the very epicenter of fashion and if Matthew Williamson is correct, will perhaps not feel the full force of the shaky economic climate as in other parts of the world.
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