Friday, January 16, 2009


Gianni Versace S.p.A. (pronounced [ˈdʒɑnːi verˈsatʃe]), usually referred to as Versace, is an Italian fashion label founded by Gianni Versace in 1978.

The first Versace boutique was opened in Milan's Via della Spiga in 1978, (though the Versace family are from Reggio Calabria) and its popularity was immediate. Today, Versace is one of the world's leading international fashion houses. Versace designs, markets and distributes luxury clothing, accessories, fragrances, makeup and home furnishings under the various brands of the Versace Group.

Gianni Versace was killed by Andrew Cunanan on July 15, 1997. His sister Donatella Versace, formerly vice-president, then stepped in as creative director of Versace and his older brother Santo Versace became CEO.

Versace's Style Department employs a group of designers and stylists who work in teams. Each team is specifically dedicated to each fashion line or label. These teams operate under the close supervision and guidance of Donatella Versace.

Versace lines

There are several lines which make up Versace Group (pronounced Versache). They are: Gianni Versace Couture), Versace Jeans Couture, Versace Home Collection, Versus and Versace Collection. In addition to clothing and accessories, it also operates a hotel, the Palazzo Versace.

Gianni Versace Couture, which contains high-end, often handmade apparel, jewellery, watches, fragrances, cosmetics and home furnishings, is the House's main line. Traditionally, this is the only line presented on the runway which is shown during Milan's fashion week, but this has not been strictly the case in recent years. Couture dresses in this line may cost about $10,000 and suits cost approximately $5,000. Donatella Versace directly heads this line and designs a vast amount of the items. Many of the accessories and home furnishings are licenced through Rosenthal and other

Versace Jeans Couture, a casual clothing line, focuses on informal clothing: high-end denim and classic Gianni Versace print shirts. It is readily available and comparably affordable. This line is distributed through 56 boutiques and flagship stores, and 1800 multi-brand points of sale, including Internet-based shops. Versace Sport comprises activewear and accessories. The name often printed on t-shirts.

Versace has taken the fashion industry by storm the last few years with Donatella's independent, strong woman inspired collection, but at the same time making it look sexy, fierce, and chic. Versace has a very wide band of A list celebrities and models supporting Versace as well as

No comments:

Post a Comment